Gaelic Graffiti: Urban Art and Its Influence on Scottish Brand Aesthetics - Taesea

Gaelic Graffiti: Urban Art and Its Influence on Scottish Brand Aesthetics

Branding

In Scotland’s bustling urban landscapes, an artistic phenomenon is weaving the ancient with the avant-garde. Gaelic graffiti, a vibrant fusion of traditional Celtic culture and contemporary street art, transforms the visual environment of Scottish cities and significantly influences local brand aesthetics. This emerging trend highlights a unique blend of linguistic heritage and modern design, crafting…

Scottish Spirits: Crafting Engaging Campaigns for the Whisky Industry - Taesea

Scottish Spirits: Crafting Engaging Campaigns for the Whisky Industry

Marketing

The whisky industry, particularly in Scotland, is not just about producing a beverage; it’s about crafting a story that resonates with heritage, tradition, and innovation. Scotland’s distilleries are steeped in history, each with its unique tale, making them ripe for engaging story-based marketing campaigns. As the world becomes increasingly digital, the challenge and opportunity for…