Reimagining Guerrilla Marketing: Bridging the Physical and Digital Worlds
Are the unconventional tactics of guerrilla marketing still relevant in today’s digital-first world? In the ever-evolving advertising landscape, where algorithms dictate content visibility and data drives decisions, one might wonder if the unconventional tactics of guerrilla marketing still hold any sway. Born out of the necessity for cost-effective and impactful advertising, guerrilla marketing is characterised…