In an era dominated by the digital realm, storytelling has emerged as a powerful tool in marketing, transcending traditional strategies to forge authentic connections with audiences. This art, deeply rooted in human culture, has found a new canvas in digital marketing, where narratives are not just told but experienced. This makes storytelling a critical skill…
In the ever-evolving marketing landscape, digital trends play a pivotal role in shaping the strategies of businesses seeking to remain competitive and relevant. The reinvention of traditional marketing approaches through the lens of digital innovation offers numerous opportunities for brands to connect with their audiences in more meaningful and engaging ways. This article explores how…
Glen Heather Highland Gin is a premium gin launching in Q4 of 2024 and is produced by a small independent distillery in the North of Scotland. The design work sets it apart from the rest thanks to the attention to detail and the unique aesthetic. The logo of Glen Heather Highland Gin depicts a stylised…
A remarkable parallel emerges in the shadows of prehistoric stone circles, illuminating the path for modern marketing mavens. These ancient formations, often shrouded in mystery, have more in common with today’s social circles than one might initially think. Just as stone circles were central to gatherings and rituals, social circles now form the crux of…
Scotland has long been renowned for its rich culture, stunning landscapes, and passionate people. However, the country is now making a name for itself in the global business world as Scottish brands revolutionise global markets. From the country’s famous whisky to its cutting-edge technology, Scottish brands are making their mark and changing the game in…
Scotland is a mesmerising country with a rich cultural heritage and breathtaking landscapes. Scotland is a land of contrasts and natural beauty, from the Highlands’ rolling hills and valleys to the pristine beaches of the Outer Hebrides. It’s no surprise that Scotland has inspired many artists and designers. Today, Scottish designers continue to draw inspiration…
The label for “Rabbit’s Run” wine is a work of art. Created for a limited run in 2023 for an established English winery, the design and illustration of the label captures the wine’s playful and lively character. The rabbit illustration was inspired by the winery’s surroundings and the wildlife. The rabbit illustration adds a touch…
The logo for Moggs & Co, a bespoke cake maker based in Fife, Scotland, is inspired by the bonnet badge of the owner’s British vintage car. At the heart of the logo is a central circular element that resembles a car badge, specifically the iconic bonnet badge of the vintage Morris. This central motif gives…
