Content marketing has become a cornerstone of modern marketing strategies, enabling businesses to build brand awareness, engage with their audience, and drive results that contribute to their bottom line. Understanding and implementing effective content marketing strategies is crucial for success in today’s competitive digital landscape. One of the fundamental aspects of content marketing is understanding…
In March, The Musée d’Orsay in Paris unveiled the official Olympic and Paralympic Games Paris 2024 posters masterfully created by French illustrator Ugo Gattoni. Renowned for his vibrant and detailed style, Gattoni’s work on these posters beautifully blends his artistic vision with Paris 2024’s guiding principles. In a groundbreaking move, Paris 2024 opted for a…
The Edinburgh International Festival, in collaboration with The Macallan single malt Scotch whisky, proudly unveils the full details of its Opening Event: Where to Begin. This visually stunning, large-scale outdoor experience will mark the start of the 2024 International Festival, running from 2-4 August at the historic George Heriot’s School, a UNESCO World Heritage site…
Scotland is a land renowned for its rich history, vibrant culture, and stunning landscapes. From the haunting melodies of the bagpipes to the iconic patterns of tartan, Scotland offers a wealth of inspiration for creating distinctive and memorable brands. At Taesea, we specialise in tapping into these unique cultural elements to craft brand identities that…
Content marketing is indispensable for businesses looking to build a more robust pipeline. Companies can attract and retain a clearly defined audience by creating and distributing valuable, relevant, and consistent content, ultimately driving profitable customer action. A sales pipeline is a visual representation of a prospect’s stages, from initial contact to closing a deal. The…
Scotland has long been a land of inspiration, known for its rugged landscapes, rich history, and vibrant culture. In recent years, it has also become a hub for innovative design, with Scottish creatives pushing the boundaries of traditional aesthetics and embracing new trends. In this post, we’ll explore some of the cutting-edge design trends emerging…
Taesea undertook the challenge of revitalising the brand of a Scottish gin distillery, Glen Heather. The aim was to enhance the distillery’s market presence, modernise its brand identity, and foster growth in local and international markets. This case study delves into the multifaceted approach Taesea implemented, covering brand strategy, identity, positioning, market research, experience, loyalty,…
A startup’s brand is its most valuable asset in the fast-paced and interconnected business world. It’s a powerful tool capable of transforming your business into a world-changing entity. However, every business owner must grasp a critical insight: you can influence your brand, but you can never fully control or own it. This realisation is essential…
The Perthshire-based Loch and Land Adventure Fest organisers asked the Taesea team to create a logo and branding for this new and exciting event. The logo was meticulously crafted with the utmost care to encapsulate the spirit of adventure and outdoor activities that the festival promotes. Each design element was not just chosen but carefully…
In social media marketing, standing out from the crowd is crucial. One effective way to achieve this is by integrating unique cultural elements into your marketing strategy. Scotland’s rich cultural heritage offers a wealth of inspiration that can make your social media campaigns both memorable and engaging. Let’s explore how combining Scottish culture with social…
