Gaelic Graffiti: Urban Art and Its Influence on Scottish Brand Aesthetics - Taesea

Gaelic Graffiti: Urban Art and Its Influence on Scottish Brand Aesthetics

In Scotland’s bustling urban landscapes, an artistic phenomenon is weaving the ancient with the avant-garde. Gaelic graffiti, a vibrant fusion of traditional Celtic culture and contemporary street art, transforms the visual environment of Scottish cities and significantly influences local brand aesthetics. This emerging trend highlights a unique blend of linguistic heritage and modern design, crafting…

Scottish Spirits: Crafting Engaging Campaigns for the Whisky Industry - Taesea

Scottish Spirits: Crafting Engaging Campaigns for the Whisky Industry

The whisky industry, particularly in Scotland, is not just about producing a beverage; it’s about crafting a story that resonates with heritage, tradition, and innovation. Scotland’s distilleries are steeped in history, each with its unique tale, making them ripe for engaging story-based marketing campaigns. As the world becomes increasingly digital, the challenge and opportunity for…

From Concept to Launch: A Guide to Product Packaging Design

From Concept to Launch: A Guide to Product Packaging Design

In the bustling marketplaces of today, where countless products vie for consumer attention, the design of a product’s packaging can be just as crucial as the product itself.  Packaging is not just a protective shell; it’s a communication tool, a brand ambassador, and often the first point of contact with your customers.  This guide aims…

Highland Pathfinders – Logo Design

Exploration, adventure, and a love for the great outdoors are some of the core values of Taesea. When the outdoor company Highland Pathfinders asked us to design a new logo, we jumped at the chance. The most prominent feature of the logo is the mountain imagery, which represents strength, adventure, and exploration. The curving line…

Beyond Aesthetics: The Strategic Role of Design in Business - Taesea Creatives

Beyond Aesthetics: The Strategic Role of Design in Business

In the fast-paced business world, the role of design has evolved significantly beyond mere aesthetics. It has become a pivotal element in strategic business planning, influencing how products look and how companies operate, innovate, and compete in the global market. This article looks into the multifaceted role of design in business, demonstrating that it is…