Case Study: Taesea’s Brand Development for a Scottish Gin Distillery
Taesea undertook the challenge of revitalising the brand of a Scottish gin distillery, Glen Heather. The aim was to enhance the distillery’s market presence, modernise its brand identity, and foster growth in local and international markets. This case study delves into the multifaceted approach Taesea implemented, covering brand strategy, identity, positioning, market research, experience, loyalty,…