The role of typography in design is often underestimated. Yet, the choice of font can dramatically impact how your audience perceives your message. Choosing the wrong font can confuse or distract your audience, while the right choice can create an immediate and lasting impression. The Importance of Font Psychology Fonts are more than just letters…
Design plays a powerful role in shaping perceptions, influencing behaviours, and driving change. As designers, we have the unique opportunity to create impactful visuals while being mindful of our environmental footprint. By incorporating sustainable practices into our design process, we can create eco-friendly graphics that resonate with both our audience and the planet. Here’s how…
Standing out in digital design is more important than ever. One way designers are creating unique, memorable pieces is by blending hand-drawn elements with digital design. Hand-drawn components add warmth, authenticity, and a personal touch, bridging the gap between digital precision and human creativity. Here’s a guide on how to incorporate hand-drawn elements into your…
If you’ve ever seen a striking poster for a music festival, a memorable social media campaign for a concert, or any visual promoting a live event, chances are you’ve encountered Admat design. Admat, short for advertising material, refers to the creative artwork used to market events, bands, festivals and more. It brings together essential information…
A brand’s success relies heavily on its ability to be instantly recognisable and memorable. One of the most effective ways to achieve this is through visual consistency across all marketing channels. This is where brand guidelines come into play, serving as the foundation for maintaining a cohesive and professional appearance. In this post, we’ll explore…
In today’s rapidly evolving market, businesses must constantly adapt to stay competitive, and nowhere is this more true than in Fife. With a diverse range of small and medium-sized enterprises (SMEs) needing tailored marketing solutions, it’s no wonder many local businesses have turned to Taesea for support. But what makes Taesea the go-to partner for…
Grid systems are the backbone of contemporary design, providing structure, balance, and aesthetic harmony to everything from websites to printed media. Beyond mathematics and symmetry, grid systems draw inspiration from cultural influences, including the rich heritage of places like Scotland. In this blog, we explore how elements of Scottish culture, from ancient Gaelic traditions to…
Scotland’s rich cultural heritage and iconic patterns have left a lasting mark on various aspects of design, and user experience (UX) design is no exception. The timeless appeal of plaid, also known as tartan, has transcended its origins to become a source of inspiration in the digital design world. Let’s explore how the principles behind…
Scotland has long been a land of inspiration, known for its rugged landscapes, rich history, and vibrant culture. In recent years, it has also become a hub for innovative design, with Scottish creatives pushing the boundaries of traditional aesthetics and embracing new trends. In this post, we’ll explore some of the cutting-edge design trends emerging…
In today’s digital world, blending technology with tradition is more relevant than ever. Scottish web design is a perfect example of how these elements can come together harmoniously to create visually striking and culturally rich websites. Let’s explore how Scottish designers are integrating traditional motifs, such as tartans, into modern web design to produce unique…