Lochside Bid Solutions recently asked the Taesea team to design a logo that would stand out from their competitors.

The resultant logo is designed to reflect the company’s professional, dependable, and regionally inspired brand identity.

As a Perthshire-based business offering expert bid and tender management services, the logo’s visual elements draw upon the local landscape while reinforcing core values of clarity, confidence, and trust.

Symbolism & Visual Concept

The circular design represents completeness and cohesion qualities crucial in bid management and project delivery. It also evokes a seal of approval, reinforcing the idea of reliability and professional excellence.

The central landscape motif, featuring mountains, water, and a calm, reflective loch, pays homage to Perthshire’s natural beauty. The scene conveys stability, balance, and a sense of place, anchoring the brand in its local roots while symbolising steady guidance through the bid process.

The flowing water represents adaptability and progress, illustrating how Lochside Bid Solutions helps clients navigate complex bid challenges with ease and success.

Colour Palette

The colours were chosen for their trust, professionalism, and calm confidence associations. Teal adds a modern touch, while deep navy reinforces credibility and authority in a corporate context. The subtle use of lighter tones for the mountains and waterlines provides balance and visual depth without overpowering the composition.

Typography

The bold serif typeface exudes strength and tradition, projecting a solid foundation and high-level expertise. Its refined style aligns with the company’s focus on detail and precision in bid management.

Versatility

The logo is highly adaptable across various mediums and sizes, from digital platforms to print collateral. The balanced combination of the emblem and typography ensures clarity in all formats.